Dieux du Stade - Making of Calendrier 2014

Dieux du Stade - Making of Calendar 2014

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Format
Movie
Episodes
1
Episode Duration
90 mins
Status
Finished
All details and tags

Details

Type
Movie
Format
Movie
Episodes
1
Episode Duration
90 mins
Status
Finished
Start Date
Nov 26, 2013
Season
2013
Ratings
0
Popularity
0
Favorites
0
Reviews
0
English
Dieux du Stade - Making of Calendar 2014

Description

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Immersion

Japanese

Staff

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