The End of the Counter
- Media type
- Film
The End of the Counter · The End of the Counter · MOVIE
Documentary 2012
About this title
The End of the Counter captures the moment in 1965 when grocery shopping changed forever. Matt Melia transformed the experience when he put baskets in the hands of Irish housewives and gave them the run of the shop. With the birth of the supermarket, suddenly self-control was a vital commodity!