Kingdom of Soap Bubbles

About this title

Today, many laundry soaps in the Czech Republic are referred to as “the soap with the deer on the label.” However, the original product was manufactured by the Schicht factory in Rynoltice near Liberec. In the mid-19th century, Georg Schicht founded a small family business in the basement of a local house, which later grew into a multinational corporation. The progressive company's stability was first tested by World War I, then by the collapse of Austria-Hungary. The greatest upheaval came with the expulsion of the German population after World War II and the confiscation of property. Schicht's descendants are now scattered around the world. Their search for their roots forms the backbone of a documentary that captivatingly reconstructs the history of one company and one family.