Classic Commercials: Volume 4

About this title

The final instalment of advertising gems demonstrates an increasingly diverse range of sales-boosting methods. Imaginative live action, catchy jingles, comedy, special effects, dramatizations, consumer testimonials and appearances by popular actors and fictional characters are all put to effective use. Particularly imaginative as well as visually rich concepts involve horror movie spoofs: King Kong drives off in a Kong-sized Volkswagen; Frankenstein's monster gets his own set of wheels and further enriches his new lifestyle by using a wide selection of products; a mad scientist gleefully reveals the latest Toyota vehicle in his laboratory.