Adidas Owns the Reality

Adidas Owns the Reality cover
Media type
Film

Adidas Owns the Reality · Adidas Owns the Reality · MOVIE

Documentary 2024

About this title

Prankster activists perform an elaborate hoax to improve conditions for garment workers in the Adidas supply chain. Staging a shocking runway show at Berlin Fashion Week, they use humor and mischief to make the world pay attention to labor and environmental abuses that the massive sportswear brand is trying to hide.

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