Adidas Owns the Reality

- Media type
- Film
Adidas Owns the Reality · Adidas Owns the Reality · MOVIE
Documentary 2024
About this title
Prankster activists perform an elaborate hoax to improve conditions for garment workers in the Adidas supply chain. Staging a shocking runway show at Berlin Fashion Week, they use humor and mischief to make the world pay attention to labor and environmental abuses that the massive sportswear brand is trying to hide.